AIB Marketing Financial Services
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Location |
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Event Registration |
| 26 Jul 2010 |
AIB Online
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Registration has ended. |
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Marketing Financial Services
16 week Online course
Registration Deadline is one week prior to start date
Member Price: $415
Nonmember Price: $515
General Information on Online Courses
Questions? Contact Susan Clark at the IBA at 317/387-9380.
Formerly "Marketing for Bankers"
Course Credits: AIB: 3.0
Course Description:
This course looks at what motivates customers to purchase financial services and teaches you how to develop a successful marketing plan.
Audience:
All bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level.
Learning Objectives:
After successfully completing this program, you will be able to:
- Recognize consumer motivation and buying behavior
- Integrate public relations, advertising, sales promotion, selling, and service distribution functions in your bank's overall marketing plan
- Conduct situation analysis and formulate a master marketing strategy
- Monitor and evaluate performance
Textbook:
Marketing Financial Services, 7th edition, American Bankers Association, 2009
Prerequisites:
None
Required Software:
None
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